Our Story
GuestWorks Digital was founded to help independent hospitality businesses access the kind of senior digital expertise that is typically only available to large hotel groups.
For many hotels and hospitality businesses, digital channels now represent one of the most important drivers of revenue and guest acquisition. Yet hiring a full-time Head of Digital or building a specialist in-house team is often not commercially viable for smaller organisations.
GuestWorks Digital was created to bridge that gap — providing independent hotels and hospitality businesses with access to experienced digital leadership, strategic oversight, and practical support without the cost of a full-time headcount.
About the Founder
GuestWorks Digital was founded by Cian Mc Donagh, a senior hospitality digital leader with over 15 years experience in digital marketing, eCommerce, and commercial strategy.
For the past four years, Cian led the digital marketing and strategy function at one of Ireland’s largest hotel groups, where he was responsible for the performance and growth of the organisation’s digital channels.
During this time he:
Grew the digital team from 5 to 16 digital specialists
Oversaw more than €75 million in annual digital revenue
Led the group’s digital marketing strategy across paid media, websites, booking engines, CRM, social media and content creation
Implemented new technologies and processes to improve digital performance and commercial return
Working at group level provided a deep understanding of how hospitality businesses can use digital channels to drive revenue, improve guest acquisition, and operate more efficiently.
It also highlighted a significant gap in the market.
Many independent hotels and smaller hospitality groups have a strong need for digital expertise and strategic oversight, but do not have the scale to justify a dedicated Head of Digital or large in-house digital team.
Experience across leading hospitality brands…
GuestWorks Digital can work with you to assess your current digital performance and identify where improvements can be made. From this, we can design a bespoke package aligned with your commercial goals.
Book a free, no-obligation consultation and we’ll discuss your current challenges and how GuestWorks Digital can help.
Not sure which level of digital support is right for your hospitality business?
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