Monthly Digital Performance Retainer
€2,000 - €3,500 p/month (ex. VAT)
Ongoing digital performance oversight for hospitality businesses that want to improve direct revenue and maximise the value of their marketing and technology investment. We act as an independent digital advisor, working alongside your team and existing suppliers to ensure digital channels, platforms, and campaigns are aligned and performing effectively.
Who this is for?
Hotels and hospitality businesses with active digital marketing but limited oversight
Properties working with agencies or internal teams but lacking strategic direction
Businesses looking to improve direct revenue and reduce OTA dependency
Hotels that want ongoing support to optimise performance across channels
Teams that need an experienced digital advisor to guide activity and priorities
What’s Included:
Digital Performance Oversight
Monthly review of digital revenue performance
Channel mix analysis (Direct vs OTA)
Monitoring of booking trends, ADR, and conversion
Identification of performance opportunities
Guidance of team executing digital marketing/revenue activities
Website & Booking Engine Optimisation
Booking engine performance review
Conversion optimisation recommendations
Offer and package performance analysis
Mobile vs desktop performance insights
Paid Media Oversight
Performance review of Google Ads and paid media campaigns
Budget allocation recommendations
ROI analysis and optimisation opportunities
Coordination with agencies or media partners
OTA & Distribution Performance
OTA ranking and visibility monitoring
Rate competitiveness analysis
Channel mix optimisation recommendations
Strategy to improve direct booking share
Online Reputation & Social Performance
Review performance and guest sentiment monitoring
Benchmarking against competitive set
Social engagement and performance analysis
Vendor & Technology Oversight
Liaison with booking engine providers
Coordination with website agencies
Advice on CRM and marketing technology
Independent oversight of external suppliers
What You Receive Each Month
Monthly digital performance dashboard and report
Clear insights and prioritised recommendations
Identification of opportunities to improve direct revenue and digital performance
Bi-weekly strategy calls to review performance, priorities, and upcoming initiatives
Guidance and review of work completed by internal marketing or junior digital team members to ensure activity aligns with best practice and commercial objectives
Experience across leading hospitality brands…
Not sure which level of digital support is right for your hospitality business?
GuestWorks Digital can work with you to assess your current digital performance and identify where improvements can be made. From this, we can design a bespoke package aligned with your commercial goals.
Book a free, no-obligation consultation and we’ll discuss your current challenges and how GuestWorks Digital can help.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!