Digital Vendor Performance Audit
€4,000 - €8,000 (ex. VAT)
For larger hotels and hotel groups, an independent review of the digital platforms, agencies, and technology partners supporting the business. The audit assesses whether each vendor is delivering commercial value, strategic alignment, and operational effectiveness, identifying gaps, inefficiencies, and opportunities for improvement across the wider digital ecosystem.
Who this is for?
Larger hotels and hotel groups working with digital agencies or technology providers
Businesses unsure if their current vendors are delivering value
Hotels preparing to review, renegotiate, or replace digital partners
Organisations experiencing poor performance or lack of clarity from agencies
Leadership teams seeking an independent, objective assessment of their digital ecosystem
What’s Included:
Vendor Performance Review
Evaluation of each digital vendor against agreed scope and deliverables
Assessment of performance vs commercial outcomes (revenue, ROI, contribution to direct bookings)
Review of reporting quality, transparency, and accountability
Identification of underperformance or misalignment
Website & Booking Engine Providers
Review of website performance, UX, and conversion effectiveness
Booking engine functionality, usability, and conversion performance
Mobile vs desktop experience analysis
Assessment of integration with other systems (CRM, channel manager, etc.)
Identification of missed opportunities to improve conversion and direct revenue
Paid Media & Agency Performance
Review of Google Ads, Meta, and other paid media activity
Assessment of budget allocation and return on investment
Review of agency reporting and strategic input
Identification of inefficiencies or missed growth opportunities
CRM & Guest Communication Platforms
Assessment of CRM usage and effectiveness
Review of email marketing performance and automation
Evaluation of guest segmentation and personalisation
Identification of opportunities to improve retention and repeat business
OTA & Distribution Channels
Review of OTA performance and contribution to revenue
Assessment of channel mix and dependency on third-party platforms
Evaluation of OTA visibility, ranking, and competitiveness
Identification of opportunities to increase direct share
Technology Stack & Integration
Review of overall digital ecosystem (PMS, booking engine, CRM, channel manager, etc.)
Assessment of how well systems integrate and share data
Identification of duplication, inefficiencies, or gaps
Recommendations for improving system alignment and performance
Commercial & Strategic Alignment
Assessment of how well vendors align with overall business and revenue strategy
Identification of conflicting activity across agencies or platforms
Evaluation of whether current setup supports long-term growth
Recommendations for restructuring vendor relationships if required
What You Receive
Comprehensive digital vendor audit report
In-person presentation showcasing the findings of the audit
Clear assessment of each vendor’s performance and value
Identification of gaps, inefficiencies, and risks
Prioritised recommendations for improvement
Experience across leading hospitality brands…
Not sure which level of digital support is right for your hospitality business?
GuestWorks Digital can work with you to assess your current digital performance and identify where improvements can be made. From this, we can design a bespoke package aligned with your commercial goals.
Book a free, no-obligation consultation and we’ll discuss your current challenges and how GuestWorks Digital can help.
Contact Us
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