Fractional Head of Digital
€4,000 - €8,000 p/month (ex. VAT)
For hospitality businesses and independent groups that need senior digital expertise but do not require a full-time in-house Head of Digital. GuestWorks Digital operates as an extension of your leadership team, providing strategic direction, oversight of digital performance, and coordination of internal teams and external partners.
Who this is for?
Hotel groups and multi-property hospitality businesses
Independent hotels with significant digital revenue but no senior digital leadership
Businesses that cannot justify a full-time Head of Digital but need that level of expertise
Owners and leadership teams looking for strategic direction across digital, eCommerce, and technology
Organisations managing multiple agencies, platforms, and internal teams that require coordination and oversight
What’s Included:
Digital Strategy & Planning
Develop and maintain the organisation’s digital strategy
Align digital marketing activity with commercial and revenue goals
Identify opportunities to increase direct bookings and digital revenue
Annual digital planning and budget recommendations
Digital Revenue & Performance Oversight
Oversight of digital revenue performance across all channels
Direct vs OTA strategy development
Performance monitoring across website, booking engine, paid media, and CRM
Identification and prioritisation of digital growth opportunities
Leadership of Digital Marketing Activity
Strategic oversight of all digital marketing channels
Guidance and review of work delivered by internal marketing teams
Setting priorities, KPIs, and performance benchmarks
Ensuring activity aligns with brand and commercial objectives
Agency & Vendor Management
Oversight and coordination of digital agencies and suppliers
Management of website agencies, booking engine providers, and marketing partners
Independent review of agency performance and recommendations
Ensuring external partners deliver measurable value
Technology & Digital Infrastructure
Strategic oversight of digital technology including booking engines, CRM platforms, and marketing tools
Advice on platform selection and technology improvements
Ensuring systems support revenue growth and operational efficiency
Reporting & Leadership Engagement
Regular reporting to senior leadership or ownership
Translation of digital performance into clear commercial insights
Identification of risks, opportunities, and strategic priorities
Participation in leadership or commercial strategy meetings
Experience across leading hospitality brands…
Not sure which level of digital support is right for your hospitality business?
GuestWorks Digital can work with you to assess your current digital performance and identify where improvements can be made. From this, we can design a bespoke package aligned with your commercial goals.
Book a free, no-obligation consultation and we’ll discuss your current challenges and how GuestWorks Digital can help.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!