Monthly Digital Health Check
€650 p/month (ex. VAT)
A monthly digital performance review designed for independent hotels and hospitality businesses that want greater visibility into their online performance without the cost of a full-time digital specialist. Each month we review key digital channels and provide insights on where performance is strong and where opportunities exist to improve direct revenue and digital effectiveness.
Who this is for?
Independent hotels and small hospitality businesses
Hotels looking for clearer visibility into digital performance
Businesses unsure how their website, booking engine, and marketing channels are performing
Owners or GMs who want regular insights without committing to a full retainer
What’s Included:
Online Sales & Booking Engine Performance
Direct revenue performance including bookings, room nights, and booked vs arrived revenue
Booking trends including ADR, ALOS, and country of origin
Top performing rate plans and packages
Mobile vs desktop booking behaviour
Website Traffic & Conversion
Traffic source analysis (organic, paid, referral, direct)
Website conversion rate review
Key behavioural insights and opportunities to improve performance
Direct vs OTA Performance
Direct vs OTA booking trends
Channel mix overview and performance by channel
OTA ranking position and visibility
Benchmarking vs selected competitive set
Google Ads / PPC Performance
Review of paid search campaign performance
Return on ad spend vs investment
Identification of optimisation opportunities
Social Media Performance
Engagement and reach across social channels
Paid social campaign performance and revenue impact
Audience growth compared with competitors
Content performance insights
Reviews & Online Reputation
Review performance across TripAdvisor, Google, and Booking.com
Guest sentiment analysis
Review score and volume comparison vs competitive set
What You Receive Each Month
Comprehensive digital performance report
Key insights and performance commentary
Identification of opportunities to improve direct revenue
30-minute monthly review call
Experience across leading hospitality brands…
GuestWorks Digital can work with you to assess your current digital performance and identify where improvements can be made. From this, we can design a bespoke package aligned with your commercial goals.
Book a free, no-obligation consultation and we’ll discuss your current challenges and how GuestWorks Digital can help.
Not sure which level of digital support is right for your hospitality business?
Contact Us
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